SHAPING STORIES THROUGH IDEA, COLLECTIVE EXPERIENCE AND AN ONGOING CONVERSATION.




AIR TAHITI NUI: CLUB TIARE




IDENTITY, TAHITI — 2018
CREATED FOR FUTUREBRAND







CRAFTING WORDMARK FROM EXISITING BRAND TYPEFACES



Club Tiare is Air Tahiti Nui’s frequent flyer program. We refined both of their brand typefaces to create a holistic and customized appearance for the wordmark. The typographic gesture is contemporary and unique.

In addition to a new logo, the program introduces three membership tiers card that balance the masterbrand’s bold patterns with a sleek visual presence.















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