AIR TAHITI NUI: CLUB TIARE
IDENTITY, TAHITI — 2018
CREATED FOR FUTUREBRAND
CRAFTING WORDMARK FROM EXISITING BRAND TYPEFACES
Club Tiare is Air Tahiti Nui’s frequent flyer program. We refined both of their brand typefaces to create a holistic and customized appearance for the wordmark. The typographic gesture is contemporary and unique.
In addition to a new logo, the program introduces three membership tiers card that balance the masterbrand’s bold patterns with a sleek visual presence.
