AIR TAHITI NUI: CLUB TIARE
IDENTITY, TAHITI — 2018
CREATED FOR FUTUREBRAND
![](https://freight.cargo.site/t/original/i/42d47849664802e9b36635a7b857b377c1e608ca404bd3f2e939c838564f9254/ATN-17.jpg)
CRAFTING WORDMARK FROM EXISITING BRAND TYPEFACES
Club Tiare is Air Tahiti Nui’s frequent flyer program. We refined both of their brand typefaces to create a holistic and customized appearance for the wordmark. The typographic gesture is contemporary and unique.
In addition to a new logo, the program introduces three membership tiers card that balance the masterbrand’s bold patterns with a sleek visual presence.
![](https://freight.cargo.site/t/original/i/2755fd62915a8a4409f4b1d4953532ba21f7c41e05b6c5f27dc3affe21cc510d/ATN-21.jpg)
![](https://freight.cargo.site/t/original/i/0642fc088fe957ea4b7b63c2d661914a3faa1bd4864bbc7b8e18cc6ea595c204/ATN-33.jpg)
![](https://freight.cargo.site/t/original/i/3834845610a65601b9dc4d59f25d41fd0b0a9bbf1f1cd8ad928e4830a18b4585/ATN-10.jpg)
![](https://freight.cargo.site/t/original/i/b5aec4245bb018ecf8c8fe7874d890b62df67afaf7e91756b9adbab1a3fe8d99/ATN-03.jpg)
![](https://freight.cargo.site/t/original/i/29a210caf4e7fed507d5eeede0e089525a5d991c40fdfeea494332d3902fc67d/ATN-04.jpg)
![](https://freight.cargo.site/t/original/i/537ab596686335815e2b6a2423657ff21a0e544d318696f2bec460f03ffd35f5/ATN-16.jpg)
![](https://freight.cargo.site/t/original/i/207191f5f95740faaf6b901ea3ba2cd496b0fbcbdd1684c71c38820e512bf097/ATN-18.jpg)
![](https://freight.cargo.site/t/original/i/3d5563d06ab98baf94c2cb58531f08ba75368e099500ff0e642d5468e4670b48/ATN-07.jpg)
![](https://freight.cargo.site/t/original/i/0ef52602914655dcee3b20e133bf571b78e63bd13be2969c4650346d9dfa09f8/ATN-02.jpg)
![](https://freight.cargo.site/t/original/i/cf86144ba9349614e4d523ca26eca5f8c1b9b5f2acca6f7983beecfcd7299102/ATN-20.jpg)
![](https://freight.cargo.site/t/original/i/7a25492acb758239f181c232ceeae876d296a17efcd475caea006ed14452b64c/ATN-19.jpg)