SHAPING STORIES THROUGH IDEA, COLLECTIVE EXPERIENCE AND AN ONGOING CONVERSATION.




AIR TAHITI NUI: SUB-BRAND




IDENTITY, TAHITI — 2018
CREATED FOR FUTUREBRAND






SIMPLICITY WITH PERSONALITY



Whilst the new Air Tahiti Nui’s identity leveraged on the vivid, sensorial visual system to communicate traditional art and hospitality quality of Tahiti, our design approach for the sub-brand identity of different travel classes aims to inject some clean simplicity into the space - allowing the expressive masterbrand to shine. 








© ZHENG-JOO.COM 2022. ALL RIGHTS RESERVED.