What happens when New Zealand has something more to offer other than pretty landscapes? A conceptual redesigned tourism identity was created to turn the vision into reality by revealing many other surprising and fruitful essence of New Zealand behind a scene.
The idea here is to see that an ideal scene contains infinite stories waiting to be unfold, each made out of ideas and humanity that touched on different aspects such as culture /agriculture, art and theatre, films, sports and many more. These insights are what drove the design for the logo, where stories form the essence of New Zealand, represented by the fern leaf.
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