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Eplus China is a leading provider of educational services in China, specializing in practical conversational English and diversity education for Chinese pupils. Unlike many other schools that simply train students to memorize questions, comments or phrases, Eplus students learn through interactive and communicative teaching methods to develop real communicative ability in English.

Inspired by their original logo of a talking ‘e’, we further refine the basic circle elements and form an iconic ‘+’ when combined. The brand identity communicates contemporary talents that contribute to learning and development as a whole. Building these parts together gives reference to the diversity in modern education inclusive of Chinese heritage and international perspective.