SHAPING STORIES THROUGH IDEA, COLLECTIVE EXPERIENCE AND AN ONGOING CONVERSATION.




FILMORE



IDENTITY, STRATEGY, CAMPAIGN, DIGITAL, VIETNAM — 2020
LOGO ANIMATION BY CHNG WOON CHIEN
CREATED AT LANDOR&FITCH







MAKING YOU FEEL MORE

In 2019 the real estate market in Vietnam was booming, but no developers were building properties with the lives of their residents in mind.

FILMORE is a passion project to challenge the standards of Vietnamese real estate, bringing life and soul to every place they create. Founder Nguyen Tan Danh has set out to create the living space he him­self wanted to own: a new kind of personal luxury that not only connects both to the space and people, but also appreciate artistic values.

The brand is interpreted through the intersection of circle square, each representing art and space. The composition system is elegant in it’s sheer simplicity of use that creates a unique visual language for Filmore.













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