Where The World Comes 2 Fly

          Launch Campaign, 2013
Kuala Lumpur International Airport 2 (KLIA 2), the largest low cost carrier terminal in the world, is now officially open. We further enhance the brand by playing with idea of ‘2” which translates “to”. It is a place where people of the world gathers to eat, play, and shop. The additional graphics and taglines were developed for greater flexibility across all materials.

Created with M&C Saatchi.
Role: Concept, Design & Copywriting