NCSS: Social Service Tribe

          Brand Identity, 2017
Singapore’s social services sector is a collective of like-minded people with shared values, motivations and purpose. With the brand idea of ‘Cause & Effect’ and, after giving the employer brand a suitably relevant and dynamic name, Tribe (which talks to the collective spirit, belief and actions of the sector’s professional workforce), the brand identity combines dots representing sector professionals revealing action, impacts and momentum to share a powerful story across every touchpoint.

Created with FutureBrand.
Role: Concept & Design