Paya Lebar Quarter

          Brand Identity, 2016
Paya Lebar Quarter combines retail, residential and commercial experiences in a single location.

Living Fabric
A vibrant visual and verbal identity carries audiences on a journey through the experience of location. Celebrating connections that make the community vibrant and energetic - rich, diverse experiences come together in single place. Within this, the design concept of connecting threads act in an organic way, searching and moving outward, creating objects and stitching and connecting things together brings the brand to life.

Created at FutureBrand.
Role: Concept, Art Direction & Design