Reimagining Asia’s Cancer
Healthcare (Concept)

          Brand Identity, Brand Experience
TE Healthcare is looking to create a new kind of specialist-style cancer care centres that unites all centre across Asia under one ‘operational’ brand to attract doctor, investors & talent. How do we inject meaning into something new? 
A Focal Care

Our new identity brings out a focus point for ‘enlightened care’ to communicate the idea of a coordinated and customized care experience. The visual system is built of organic illustrations, representing the singular moments people experience when going through cancer.

Created at Futurebrand.
Role: Concept, Art Direction and Design