SUN VENTURE
IDENTITY, DIGITAL, SINGAPORE — 2020
CREATED FOR LANDOR&FITCH
![](https://freight.cargo.site/t/original/i/1749525444504c787a31f388e62beec12169800807bccf0638dfe63cda8f5867/SunVenture_Logo-copy.gif)
DRAWING ATTENTION TO THE ADDED VALUE WE CREATE AND OFFER IN EVERY SITUATION
For Sun Venture, this is a significant moment. They are combining to create a single multi-asset class investment firm and expanding rapidly into new markets – and the key for the new brand is to go further in everything they do, in order to identify unseen opportunities to improve or excel.
The visual identity utilises a creative concept based on the asterisk – a commonly used symbol to highlight or emphasis an added value – to become the core guiding reference for the brand. It consists of three bespoke ‘V’s, borrowed from venture – representing considered deliberation, rigorous diligence and visionary thinking. Combined, they form a forward-moving arrow within, reflecting the forward momentum in the business.
The visual identity is gradually being implemented.
![](https://freight.cargo.site/t/original/i/82b324dea461d6e6c8f0a79cc9b5eb1bec25e4e9d1c1a52cc2fa05a295006f38/20210204_Sun-Venture-VIS_R3-13.jpg)
![](https://freight.cargo.site/t/original/i/396098843e17aa293e33ba30682a6d679133782542c1f3b5940ffc04c2a83d40/icon.gif)
![](https://freight.cargo.site/t/original/i/eca7ce2b11a9d9139375c2b02115fd49f77a51d065d0112889f3d96ad0e9f45f/logo-asset-2.gif)
![](https://freight.cargo.site/t/original/i/817f3e03f67cc188c6c5d1bee12fa05a29dcf70779ab95f083aa829549d652f9/20210204_Sun-Venture-VIS_R3-02.jpg)
![](https://freight.cargo.site/t/original/i/360c67ca455e9d84081183c9153bd52bacdd14bc789af4c7f94f8d8bb45b2e47/poster.gif)
![](https://freight.cargo.site/t/original/i/209744c62d765e85583120bd80bafa902da55ba8b5c5762b529ca37402b3a8f8/20210204_Sun-Venture-VIS_R3-08.jpg)
![](https://freight.cargo.site/t/original/i/9e0176b2af5dc55d9d020ac5b9875538880d0b973039e454e662124e265b43cd/Letterhead.jpg)
![](https://freight.cargo.site/t/original/i/546d885e3543df4a270793e1075691366e602e07e107d89a98f64d11a2dfc430/Envelope.jpg)
![](https://freight.cargo.site/t/original/i/dddb1e0403d3271a413da88d43aeb4c861e998340d5f8c1136b2f41c7fb242b3/20210204_Sun-Venture-VIS_R3-06.jpg)
![](https://freight.cargo.site/t/original/i/963c6e05918864651333f0a42584ce7f18213e963c2e146579d4e9c5570d5163/20210204_Sun-Venture-VIS_R3-09.jpg)
![](https://freight.cargo.site/t/original/i/389b194f5a79dbbf8da9ce35fa5fe5c43f0e8abdf2b294c27d1ff339fce7dfcd/20210204_Sun-Venture-VIS_R3-04.jpg)