IDENTITY, DIGITAL, SINGAPORE — 2020CREATED FOR LANDOR&FITCH
DRAWING ATTENTION TO THE ADDED VALUE WE CREATE AND OFFER IN EVERY SITUATION
For Sun Venture, this is a significant moment. They are combining to create a single multi-asset class investment firm and expanding rapidly into new markets – and the key for the new brand is to go further in everything they do, in order to identify unseen opportunities to improve or excel.
The visual identity utilises a creative concept based on the asterisk – a commonly used symbol to highlight or emphasis an added value – to become the core guiding reference for the brand. It consists of three bespoke ‘V’s, borrowed from venture – representing considered deliberation, rigorous diligence and visionary thinking. Combined, they form a forward-moving arrow within, reflecting the forward momentum in the business.
The visual identity is gradually being implemented.