IDENTITY, STRATEGY, DIGITAL, MALAYSIA — 2015TEXT BY JENNIFER CHOO
WEBSITE DEVELOPMENT BY CHIEN WEE HANG
LOGO ANIMATION BY CHNG WOON CHIEN
CREATED WITH MINIMUS DESIGN
A PERFECT BALANCE IN BETWEEN SCIENCE AND ART, BROUGHT ALIVE BY THOSE PASSIONATE ABOUT THEIR CRAFT
Unit One Design (henceforth UOD) is an architectural and interior design practice based in Kuala Lumpur, Malaysia. The firm focusses on
its commitment to a raison d'être encompassing space, ideas and context to arrive at a solution that is architecturally, socially and intellectually coherent.
Science in exacting manifestations of technology and engineering, and art with the creativity and aesthetic sensibility it entails - both spheres coalesce and intersect in each project. Function is expressed deliberately; the form is simply a culmination of that purpose. No detail is superfluous and every solution, considered.
We desiged UOD’s visual identity and website that captures this spirit of progression and helps reimagine an uniqie solution for every project. The brand identity centers on a distinctive logotype designed to seek a good balance between science (architecture) and art (lifestyle).
We took the same approach for the color palette. The printed materials are reflective of the firm’s approach to their project, using only real and raw materials to generate colors and texture. Details
are the difference between good stuff and great stuff.