HOME

Hi, I’m Zheng—a Strategic Design Lead driven by clarity and connection.

I bring thoughtful intention and intuitive design to every project. My passion lies in simplifying complexity and creating meaningful solutions that resonate with people and amplify brands. I approach design with these guiding principles:

INTENTION

I take the time to deeply understand the problem, the people involved, and the context before creating solutions that align with human needs and brand identity

INTUITIVE

I combine strategic thinking and creative instincts to uncover opportunities and help businesses navigate pivotal moments of change

In practice, this means

Storytelling

I shape ideas and experiences into stories that connect, inspire, and evolve with users and brands

BRAND DESIGN & AUDIT

BRAND PLATFORM

BRAND STRATEGY

NAMING & STORY

RESEARCH & WORKSHOP

VISUAL IDENTITY DESIGN

Evolving Unit One Design from an architecture practice into a model of creativity through design and craft with a strategic visual rebrand

Revitalized Khaadi’s 25-year legacy by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply

Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence

Defining the creative proposition, visual concept, and brand identity for Food From The Heart to establish its leadership in the non-profit sector

Crafting a brand identity for Filmore to redefine Vietnamese living spaces using art and emotional connection to create a deeper human experience

[COMING SOON] See how I build a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns