I design intuitive, human-focused digital ecosystems that bring brands to life online by aligning user needs with business goals
Optimising the ticket purchasing journey for SL, Stockholms primary public transport system
Partnering in parallel with Ignite’s product team to create scalable design assets and a distinct visual identity, setting it apart from the master brand
Crafted a strategic framework and sprint prototype for UNICEF, enabling SMEs to exercise greater autonomy in their approach to donating