SAY HI
Transforming the SL app into a seamless ticketing solution by shifting habits
Storstockholms Lokaltrafik, Sweden
2024
Research, Digital, Brand, Creative Direction
TEAM
ANNI
MASSI
OLI HALL
EDWARD
Stockholm Public Transport (SL) aimed to transform their app into the primary tool for buying tickets and planning journeys, shifting user habits from relying on agents to using the app as their main ticketing channel. The goal was to convert 2 out of 10 travelers who currently purchase tickets through agents into consistent app users by addressing frustrations, building trust, and creating a seamless experience that fits naturally into the public transport journey for both new and existing customers.
Completed in three weeks.