Sun Venture,
Unlocking hidden opportunities with the added value created and offered in every venture
Role
Brand Audit
Visual Identity Design
Creative Direction
CREDITS
LOGO ANIMATION BY CHNG WOON CHIEN
CREATED WITH LANDOR & FITCH SG
CHALLENGES
Sun Venture faces several challenges in establishing its brand identity and market positioning. Internally, the organization struggles with silos, founder-centric decision-making, and a lack of unified processes, creating risks and inconsistencies as it grows. Externally, there is confusion around its role, offerings, and differentiation in a crowded financial landscape dominated by similar narratives. Additionally, the absence of a cohesive visual identity system and emotional resonance in its messaging limits its ability to stand out, attract talent, and convey its ambition to transition from a family office to a globally recognized, institutional multi-asset investment firm.
SOLUTION
For Sun Venture, this marks a pivotal moment in their journey. As they unify into a single multi-asset class investment firm and accelerate their expansion into new markets, the brand’s core mission is to push boundaries—identifying hidden opportunities to elevate and excel in everything they do.
The visual identity is rooted in a powerful creative concept inspired by the asterisk, a universally recognized symbol of added value and significance. This becomes the brand’s central guiding element, embodying the idea of going further.
At its core, the asterisk is crafted from three bespoke ‘V’s, drawn from "Venture," symbolizing thoughtful deliberation, rigorous diligence, and visionary thinking. Together, they form an arrow pointing forward, representing the business’s dynamic momentum and relentless pursuit of progress. This bold and meaningful visual identity is being gradually implemented, reflecting Sun Venture’s commitment to excellence and its vision for the future.