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Hi, I’m Zheng—a Strategic Design Lead driven by clarity and connection.

I bring thoughtful intention and intuitive design to every project. My passion lies in simplifying complexity and creating meaningful solutions that resonate with people and amplify brands. I approach design with these guiding principles:

INTENTION

I take the time to deeply understand the problem, the people involved, and the context before creating solutions that align with human needs and brand identity

INTUITIVE

I combine strategic thinking and creative instincts to uncover opportunities and help businesses navigate pivotal moments of change

In practice, this means

System Thinking

I approach challenges holistically, crafting scalable frameworks and strategic solutions that foster sustainable growth

SERVICE DESIGN

INNOVATION

SYSTEM METHAPHOR

DESIGN SYSTEM & PRINCIPLES

STRATEGIC FRAMEWORKS

FORECAST & INSIGHTS

Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities

Co-create creative proposition and define a product ecosystem with an overarching narrative and design assets for Visa Security & Fraud

[COMING SOON] See how we delivered strategic differentiation and employee-centric growth for Samhall's job-matching phase by integrating the client into the system with an outside-in approach