Hi, I’m Zheng—a Strategic Design Lead with nearly a decade of experience.

I thrive at the intersection of digital, brand, and system design—bringing strategic knowledge and design leadership to build experiences, systems, products and innovation. I approach design with these guiding principles:


  Intention  

I take the time to deeply understand the problem, the people involved, and the context before creating solutions that align with human needs and brand identity


  Intuition  

I combine strategic thinking and creative instincts to uncover opportunities and help businesses navigate pivotal moments of change





In practice, this means


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