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SAY HI




Hello! 👋  I’m Zheng, a strategic designer with nearly a decade of experience.

Through strategic imagination, I design brands and products as living systems—translating principles from nature, culture, human, and tech into insights and design language that nurtures reflection, shapes experiences that intrigue, and moves business.






+KATRINEHOLM
Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities

STORSTOCKHOLMS LOKALTRAFIK (SL)  

Optimising the ticket purchasing journey for Stockholm’s primary public transport system
UNICEF SWEDEN
Developed a strategic engagement framework for UNICEF and rapid prototyped a donation platform to unlock greater donation autonomy and drive increased contributions from small-to-medium enterprises (SMEs) in Sweden
VISA INC
Confidential
. Building a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns
Partnering in parallel with Ignite’s product team to create scalable design assets and a distinct visual identity, setting it apart from the master brand

UNIT ONE DESIGN
Evolving Unit One Design from an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
KHAADI
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
LEON LEONG: RAZAK MANSION INSIDE OUT
Exhibition identity for an open studio WIP exhibition of paintings by Leon Leong
Defining the creative proposition, visual concept, and brand identity for Food From The Heart to establish its leadership in the non-profit sector

FILMORE
Crafting a premium lifestyle identity for Filmore to redefine Vietnamese living spaces, using art and emotional connection to create a deeper human experience
SUN VENTURE
Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence

EXPERIENCES: THE ESCAPE OF FILM
A reimagining and exploration of visual narratives through the lens of film memory







View more projects and explorations in the archive index.









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