SAY HI
Hello! 👋 I’m Zheng, a strategic designer with nearly a decade of experience.
Through strategic imagination, I design brands and products as living systems—translating principles from nature, culture, human, and tech into insights and design language that nurtures reflection, shapes experiences that intrigue, and moves business.
Through strategic imagination, I design brands and products as living systems—translating principles from nature, culture, human, and tech into insights and design language that nurtures reflection, shapes experiences that intrigue, and moves business.
+KATRINEHOLM
Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities
Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities
UNICEF SWEDEN
Developed a strategic engagement framework for UNICEF and rapid prototyped a donation platform to unlock greater donation autonomy and drive increased contributions from small-to-medium enterprises (SMEs) in Sweden
Developed a strategic engagement framework for UNICEF and rapid prototyped a donation platform to unlock greater donation autonomy and drive increased contributions from small-to-medium enterprises (SMEs) in Sweden
VISA INC
Confidential. Building a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns
Confidential. Building a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns
Partnering in parallel with Ignite’s product team to create scalable design assets and a distinct visual identity, setting it apart from the master brand
UNIT ONE DESIGN
Evolving Unit One Design from an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
Evolving Unit One Design from an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
KHAADI
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
LEON LEONG: RAZAK MANSION INSIDE OUT
Exhibition identity for an open studio WIP exhibition of paintings by Leon Leong
Exhibition identity for an open studio WIP exhibition of paintings by Leon Leong
Defining the creative proposition, visual concept, and brand identity for Food From The Heart to establish its leadership in the non-profit sector
FILMORE
Crafting a premium lifestyle identity for Filmore to redefine Vietnamese living spaces, using art and emotional connection to create a deeper human experience
Crafting a premium lifestyle identity for Filmore to redefine Vietnamese living spaces, using art and emotional connection to create a deeper human experience
SUN VENTURE
Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence
Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence
EXPERIENCES: THE ESCAPE OF FILM
A reimagining and exploration of visual narratives through the lens of film memory
View more projects and explorations in the archive index.