Hi, I’m Zheng—a Strategic Design Lead with nearly a decade of experience.
I work where brand, digital, and systems thinking meet—bringing strategy and design together to humbly shape the experiences, culture, and products that move businesses forward.
I work where brand, digital, and systems thinking meet—bringing strategy and design together to humbly shape the experiences, culture, and products that move businesses forward.
UNIT ONE DESIGN
Evolving Unit One Design from an architecture practice into a model of creativity through design and craft with a strategic visual rebrand
Evolving Unit One Design from an architecture practice into a model of creativity through design and craft with a strategic visual rebrand
KHAADI
Revitalized Khaadi’s 25-year legacy brand by placing narrative at its core and collaborate with employees to craft a brand that resonates deeply
Revitalized Khaadi’s 25-year legacy brand by placing narrative at its core and collaborate with employees to craft a brand that resonates deeply
IGNITE BY IGLOO
Partnering in parallel with Ignite’s product team to create scalable design assets and a distinct visual identity, setting it apart from the master brand
Partnering in parallel with Ignite’s product team to create scalable design assets and a distinct visual identity, setting it apart from the master brand
PLUSKATRINEHOLM
Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities
Led a team to develop a business roadmap for Vastra Sormland using a systemic design approach to address its unique challenges and opportunities
LEON LEONG: RAZAK MANSION INSIDE OUT
Exhibition identity for an open studio WIP exhibition of paintings by Leon Leong
Exhibition identity for an open studio WIP exhibition of paintings by Leon Leong
SL STOCKHOLM
Optimising the ticket purchasing journey for Stockholm’s primary public transport system
Optimising the ticket purchasing journey for Stockholm’s primary public transport system
FILMORE
Crafting a premium lifestyle identity for Filmore to redefine Vietnamese living spaces, using art and emotional connection to create a deeper human experience
Crafting a premium lifestyle identity for Filmore to redefine Vietnamese living spaces, using art and emotional connection to create a deeper human experience
FOOD FROM THE HEART
Defining the creative proposition, visual concept, and brand identity for Food From The Heart to establish its leadership in the non-profit sector
Defining the creative proposition, visual concept, and brand identity for Food From The Heart to establish its leadership in the non-profit sector
VISA INC
Confidential. Building a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns
Confidential. Building a cohesive visual language across Visa B2B Product Architecture, adding emotional value to its functionality with modular assets & adaptable campaigns
SUN VENTURE
Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence
Shaping a brand identity for Sun Venture to transform their investment approach from family-owned roots to a global institutional presence
UNICEF
Developed a strategic framework and sprint prototype for UNICEF to enable SMEs in Sweden to exercise greater autonomy in their approach to donating
Developed a strategic framework and sprint prototype for UNICEF to enable SMEs in Sweden to exercise greater autonomy in their approach to donating
EXPERIENCES: THE ESCAPE OF FILM
A reimagining and exploration of visual narratives through the lens of film memory
View more projects and explorations in the archive index.