With 10+ years of hybrid experience, I help craft visual narratives, digital experiences and future visions that place a holistic brand at the heart of the business. My work is rooted in strategic imagination, where I draw insights from nature, behaviours, culture, and tech to create new realities and a distinctive visual world.
This mindset inspired me to also design brands for systemic change, using signals, scenarios, and stories to explore future-ready possibilities, then design prototypes around them to inform brand strategy, innovation direction, and tangible solutions for complex problems.
Ingrid Coming Soon
Powering Ingrid’s next chapter with a strategic rebrand and new narrative built for European expansion
Powering Ingrid’s next chapter with a strategic rebrand and new narrative built for European expansion
+Katrineholm
Transformed a fragmented municipality into a Silicon Forest pilot designed for long-term human-nature coexistence
Transformed a fragmented municipality into a Silicon Forest pilot designed for long-term human-nature coexistence
Sony Music Entertainment Coming Soon
Designing a lasting, immersive, and cross-cultural digital home for Peder Elias’s sudden organic fandom boom in Korea
Designing a lasting, immersive, and cross-cultural digital home for Peder Elias’s sudden organic fandom boom in Korea
Visa Inc Confidential
Oversee the payment experience across brand and marketing for Visa’s B2C and B2B products in the APAC region
Oversee the payment experience across brand and marketing for Visa’s B2C and B2B products in the APAC region
Food From The Heart (FFTH)
Established FFTH as the leader of Singapore’s non-profit sector with a new brand identity and strategy proposition
Established FFTH as the leader of Singapore’s non-profit sector with a new brand identity and strategy proposition
Ignite by Igloo
Digitise the insurance agent channel in Vietnam with a new strategic rebrand and platform design
Digitise the insurance agent channel in Vietnam with a new strategic rebrand and platform design
Addressing a gap in the corporate partnership strategy to unlock greater donation autonomy for SMEs
Khaadi
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
Sun Venture
Elevated a family-owned roots to a globally recognised institutional presence with rebranding
Elevated a family-owned roots to a globally recognised institutional presence with rebranding
Unit One Design
Evolving an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
Evolving an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
Experiences: The Escape of Film
A reimagining and exploration of visual narratives through the lens of film memory
A reimagining and exploration of visual narratives through the lens of film memory
Leon Leon: Razak Mansion Inside Out
Exhibition identity and documentation for an open studio of paintings by Leon Leong
Exhibition identity and documentation for an open studio of paintings by Leon Leong
Filmore
Using art and emotional connection to create a deeper human experience and redefine Vietnamese living spaces
Using art and emotional connection to create a deeper human experience and redefine Vietnamese living spaces