With 10+ years of experience, I approach design as living systems through strategic imagination—translating principles from nature, culture, humans, and tech into insights and design language that nurture innovation, shape intriguing experiences, and drive business growth.
+Katrineholm
Transformed a fragmented municipality into Silicon Forest pilot designed for long-term human-nature coexistence
Transformed a fragmented municipality into Silicon Forest pilot designed for long-term human-nature coexistence
Addressing a gap in the corporate partnership strategy to unlock greater donation autonomy for SMEs
Visa Inc Confidential
Oversee the payment experience across brand and marketing for Visa’s B2C and B2B products in the APAC region
Oversee the payment experience across brand and marketing for Visa’s B2C and B2B products in the APAC region
Ignite by Igloo
Digitise the insurance agent channel in Vietnam with a new strategic rebrand and platform design
Digitise the insurance agent channel in Vietnam with a new strategic rebrand and platform design
Food From The Heart (FFTH)
Established FFTH as the leader of Singapore’s non-profit sector with a new brand identity and strategy proposition
Established FFTH as the leader of Singapore’s non-profit sector with a new brand identity and strategy proposition
Khaadi
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
Revitalised Khaadi’s 25-year legacy brand by placing narrative at its core and collaborating with employees to craft a brand that resonates deeply
Sun Venture
Elevated a family-owned roots to a globally recognised institutional presence with rebranding
Elevated a family-owned roots to a globally recognised institutional presence with rebranding
Leon Leon: Razak Mansion Inside Out
Exhibition identity and documentation for an open studio of paintings by Leon Leong
Exhibition identity and documentation for an open studio of paintings by Leon Leong
Unit One Design
Evolving an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
Evolving an architecture practice into a model of creativity through design and craft, with a strategic visual rebrand
Experiences: The Escape of Film
A reimagining and exploration of visual narratives through the lens of film memory
A reimagining and exploration of visual narratives through the lens of film memory
Filmore
Using art and emotional connection to create a deeper human experience and redefine Vietnamese living spaces
Using art and emotional connection to create a deeper human experience and redefine Vietnamese living spaces