With 10+ years of experience, I approach design as living systems through strategic imagination—translating principles from nature, culture, humans, and tech into insights and design language that nurture innovation, shape intriguing experiences, and drive business growth.
I design with awareness, constantly reflecting on how ideas form, evolve, and influence action. For me, design is both a process and a point of view: understanding the “why”, building new from practical with the imaginative, and shaping systems that can learn, adapt, and grow.
I get most excited when I observe, catalogue and synthesise patterns—drawing from the natural, cultural, and human relationships around us. This helps me make sense of complexity and translate it into insights, frameworks, and playful possibilities.
I listen before I build, giving space and time to sense what’s already present, whether it’s the people, the tensions or the possibilities. From there, team alignment emerges naturally, grounded in trust and collective understanding.
Select Expertises
Facilitation & Workshop
Design & System Thinking
Innovation Design
Service Design
Product Design
User Journey Mapping
Brand Identity
Concept Development
Art Direction
Campaigns
Print & Editorial
Packaging Design
If this resonates, I’d love to hear from you!