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Unicef Sweden,
Reimagine and enabling Swedish SMEs to give back with greater autonomy in their approach to donation






CLIENT
Unicef, Sweden

YEAR
2025

ROLE
Research, Digital Strategy, Digital






TEAM
JAYDATTA NIKALJE
ZHENG JOO TAN
OLI HALL
CEYDA KARANFIL





BRIEF
UNICEF Sweden has excelled in corporate partnerships but offers limited collaboration opportunities for SMEs. Legal restrictions under the Paris Convention prevent SMEs from using the UNICEF logo, and strict non-endorsement policies further constrain traditional partnership models. To engage SMEs effectively, UNICEF Sweden must develop innovative solutions that respect these constraints while fostering meaningful collaboration.



SOLUTION
We reimagine how Swedish SMEs give back by designing a strategic framework and rapid prototype that puts purpose-driven autonomy at the heart of corporate giving.

Completed in one week.













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